J & B Services Mailer
The design below was created for a local honey-do business in order to promote a summer special. I wanted to reinforce the climate of the season by relying on bright and warm accent colors to give the piece a fresh and summery feeling. I continued to use the yellow to tie the work together and reign in the text into a tighter shape giving it structure. The dark gradient draws the eye to the bottom of the design where the logo and contact information is located.
Back
The back of this mailer was designed to meet the requirements and restrictions of the print distributor along with the guidelines of our mailing system. The dark texture draws the eye and compliments the deep gradient present on the front. It acts as a good background to the displayed text, making it stand out in a way that promotes legibility.